Creative and art direction for the new Salvatore Ferragamo capsule collection of shoes. The collection combines lightness and comfort, therefore the brief lead us to create a vibrant dance concept that develops through a long form film, short cuts, photography and a tik tok dance challenge.
Film by Danielle Lessovitz
Photography by Andy Massaccesi
The film brings on stage professional dancers Anita Lorusso, Naomi Weijand and Tania Dimbelolo through a contemporary choreography. Capturing a symbolic dialogue between rhythmic movement and Ferragamo’s footwear, each protagonist embodies their inner playfulness and bliss through the art of dance.